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Social Media for Your Small Business

According to best-selling author and motivational speaker Erik Qualman, “We don’t have a choice on whether we do social media; the question is how well we do it.”
Owning a small business can be daunting at times, and for some, the thought of managing social media accounts may only seem to add to the stress. However, it’s important to remember that as a small business owner, you are your own CEO, your own recruiter, your own marketer – you do it all. Making the choice to use social media as a driving force for new business can make a positive impact on your business – if it’s done right. Remember these tips for managing social media profiles for your small business:
1.     Get Personal: There’s nothing people these days love more than a little attention. Give your loyal customers a shout out. Give discount codes that are exclusive to your social media followers. Make sure you are responding to messages and comments promptly and kindly. When your followers feel like they have a personal relationship with you, they are more likely to become customers and stay loyal to you!
2.     Get Consistent: Consistency is key. Your social media profiles and things you’re posting should be consistent with your brand. Only post information that is relevant to your business, customers, and followers. When sharing photos, updates, and articles, stop and ask yourself: Will my followers enjoy this? If the answer is no, chunk it. At the end of the day, information unrelated to your brand or business community is no use to your clientele. Keep your posts consistent and relevant and you’ll reap the rewards!
3.     Get Social: This is, after all, social media. It takes two to tango. The conversation between you and your followers should be a mutual exchange. Encourage your followers to respond (and make sure you are responding as well). Ask questions and request feedback when you post new information about your business or trends in your industry. Customer engagement is key in creating a lasting relationship with your clients.